Privacy Policy

Last Updated: September 21, 2026

This Privacy Policy describes how Shenzhen Wurenchi International Trading Co., Ltd., operating NovaLune Beauty ("NovaLune Beauty," "we," "us," or "our"), collects, uses, discloses, and otherwise processes your personal information when you visit, use our services, make a purchase from www.novalunebeauty.com (the "Site"), communicate with us, or otherwise interact with us.

Please read this Privacy Policy carefully. By using or accessing the Site, you acknowledge that you have read and understood the practices described in this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with our Site and services.

Information You Provide Directly to Us

We may collect information that you provide directly to us, including:

• Contact information, such as your name, email address, telephone number, billing address, and shipping address.

• Order information, such as products purchased, order history, shipping information, billing information, and transaction details.

• Account information, such as login credentials and account preferences if you create an account.

• Customer service information, including information you provide when contacting us regarding an order, return, refund, product inquiry, complaint, or other request.

• Marketing information, such as your email address and marketing preferences when you subscribe to our newsletter or promotional communications.

• Reviews, feedback, or other content that you choose to submit to us.

Payment Information

When you make a purchase, payment information may be collected and processed by Shopify and/or our third-party payment service providers, such as credit or debit card processors and PayPal.

We generally do not directly store complete payment card numbers or card security codes. Payment information is handled by the relevant payment provider in accordance with its own privacy and security practices.

Information Collected Automatically

When you visit or interact with our Site, we and our service providers may automatically collect certain information about your device and your use of the Site, including:

• IP address;

• Browser type and version;

• Device type and operating system;

• Device identifiers;

• Time zone and approximate location;

• Referring and exit pages;

• Pages and products viewed;

• Search activity;

• Shopping cart activity;

• Date and time of visits;

• Interactions with advertisements or marketing communications; and

• Other information about how you interact with our Site.

We may collect this information through cookies, pixels, tags, web beacons, software development kits, log files, and similar technologies.

2. How We Use Your Personal Information

We may use personal information for the following purposes:

Providing Our Services

We use personal information to:

• Process and fulfill orders;

• Process payments;

• Arrange shipping and delivery;

• Provide order confirmations, receipts, and transaction information;

• Manage customer accounts;

• Process returns, refunds, cancellations, and exchanges;

• Respond to customer inquiries and support requests; and

• Provide other services requested by you.

Security and Fraud Prevention

We may use personal information to authenticate accounts, detect potentially fraudulent or unauthorized transactions, prevent abuse, protect our Site and customers, and maintain the security and integrity of our services.

Marketing and Advertising

Where permitted by applicable law, we may use your personal information to send promotional emails, provide information about our products and offers, measure advertising effectiveness, and display or facilitate personalized advertising.

Where consent is required by law, we will seek your consent before using personal information for these purposes.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

Analytics and Site Improvement

We may use information about how customers use our Site to understand customer behavior, improve our products and services, troubleshoot technical issues, develop new features, and improve the performance and usability of the Site.

Legal and Business Purposes

We may use personal information to:

• Comply with applicable laws and regulations;

• Respond to lawful requests from authorities;

• Establish, exercise, or defend legal claims;

• Enforce our terms and policies;

• Maintain appropriate business and financial records; and

• Protect the rights, property, and safety of our business, customers, and others.

3. Legal Bases for Processing

If you are located in the European Economic Area ("EEA"), United Kingdom, Switzerland, or another jurisdiction that requires us to identify a legal basis for processing personal information, we may rely on one or more of the following legal bases:

• Performance of a contract, including processing your order, payment, delivery, returns, or customer service requests;

• Legitimate interests, including improving our services, preventing fraud, protecting our business, and understanding how customers use our Site;

• Consent, including where required for certain marketing, advertising, analytics, or cookie activities; and

• Compliance with legal obligations, including tax, accounting, regulatory, and law-enforcement requirements.

Where we rely on consent, you may withdraw your consent at any time, subject to applicable law.

4. Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate the Site, remember your preferences, understand how visitors interact with the Site, maintain security, measure performance, and, where permitted, support advertising and personalization.

Cookies may include:

• Strictly necessary cookies, which are required for the Site and checkout process to function;

• Functional cookies, which remember your preferences and improve Site functionality;

• Analytics cookies, which help us understand how visitors use the Site; and

• Advertising cookies, which may be used to measure advertising performance or provide more relevant advertising.

Where required by applicable law, non-essential cookies will be used only after obtaining your consent.

You may manage available cookie choices through the cookie preference tools provided on our Site and through your browser settings. Blocking certain cookies may affect the functionality of the Site.

Where applicable, we may also recognize legally required browser-based opt-out signals, such as Global Privacy Control ("GPC").

5. How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business and provide our services.

These recipients may include:

Shopify

Our online store is hosted and powered by Shopify. Shopify processes certain personal information when you visit our Site, create an account, place an order, or otherwise interact with our store.

Depending on the Shopify services and settings enabled for our store, Shopify may also process information to provide security, analytics, personalization, advertising, fraud prevention, and other services.

For additional information about Shopify's processing of consumer personal information, please review the Shopify Consumer Privacy Policy.

Payment Providers

We may disclose transaction information to payment processors, financial institutions, PayPal, and other payment service providers necessary to authorize and process payments.

Shipping and Fulfillment Providers

We may provide necessary information such as your name, shipping address, telephone number, email address, and order information to warehouses, fulfillment partners, postal operators, couriers, and logistics providers so that your order can be prepared and delivered.

Service Providers

We may use third-party service providers that assist us with services such as:

• Website hosting and ecommerce infrastructure;

• Customer support;

• Email communications;

• Analytics;

• Fraud prevention and security;

• Advertising and marketing;

• Order fulfillment;

• IT services; and

• Business administration.

These service providers may process personal information on our behalf or, in some circumstances, for their own purposes as permitted by applicable law.

Legal and Regulatory Disclosures

We may disclose personal information where reasonably necessary to comply with applicable laws, regulations, court orders, subpoenas, legal processes, or lawful government requests, or to protect our legal rights and the rights of others.

Business Transactions

If our business is involved in a merger, acquisition, reorganization, financing, sale of assets, bankruptcy, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

6. Advertising, Data Sharing, and Targeted Advertising

We do not sell personal information in exchange for money.

However, depending on the technologies and advertising services used on our Site, certain disclosures of identifiers, device information, internet activity, or similar information to advertising or analytics partners may be considered a "sale," "sharing," or use for "targeted advertising" under certain U.S. state privacy laws, even when no money is exchanged.

Where required by applicable law, you may have the right to opt out of these activities through the privacy or cookie preference tools made available on our Site.

If Shopify Network Intelligence or other Shopify Enhanced Services are enabled for our store, Shopify may use information from interactions with our store, other merchants, and Shopify to provide certain enhanced services, subject to applicable privacy settings and legal requirements.

7. International Transfers of Personal Information

NovaLune Beauty is operated by Shenzhen Wurenchi International Trading Co., Ltd., a company located in China.

As a result, personal information collected from customers outside China may be transferred to, stored in, or processed in China and in other countries where we or our service providers operate.

Our service providers, including Shopify and payment, technology, logistics, analytics, or marketing providers, may also process information in countries outside your place of residence.

Privacy and data protection laws in these countries may differ from those in your jurisdiction.

Where required by applicable law, we and our service providers use appropriate safeguards for international transfers of personal information.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide our products and services;

• Maintain transaction and business records;

• Fulfill legal, tax, accounting, and regulatory requirements;

• Resolve disputes;

• Prevent fraud and abuse; and

• Enforce our agreements and policies.

The specific retention period depends on the nature of the information, why it was collected, applicable legal obligations, and legitimate business requirements.

When personal information is no longer required, we may delete, anonymize, or otherwise securely dispose of it, subject to applicable law.

9. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

• Request access to the personal information we hold about you;

• Request correction of inaccurate or incomplete information;

• Request deletion of your personal information;

• Request restriction of certain processing;

• Object to certain processing;

• Withdraw consent where processing is based on consent;

• Request a portable copy of certain personal information;

• Opt out of certain targeted advertising, sale, or sharing of personal information;

• Appeal certain decisions regarding a privacy request where provided by applicable law; and

• Lodge a complaint with an applicable data protection authority.

These rights are not absolute and may be subject to legal exceptions.

To exercise an applicable privacy right, please contact us using the information in the Contact Us section below.

We may need to verify your identity before processing certain requests. Where permitted by applicable law, an authorized agent may submit a request on your behalf, subject to appropriate verification.

We will not unlawfully discriminate against you for exercising your applicable privacy rights.

10. U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

Depending on the law that applies, these rights may include access, correction, deletion, portability, and the right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising.

As described above, we do not sell personal information for monetary compensation. Certain advertising or analytics activities, however, may qualify as "sale," "sharing," or "targeted advertising" under applicable state laws.

Where legally required, eligible users can exercise opt-out rights using the data-sharing or privacy preference controls available on our Site or by contacting us.

Where required by applicable law and supported by our Site, we will also process recognized opt-out preference signals such as Global Privacy Control.

11. EEA, UK, and Switzerland Privacy Rights

If you are located in the EEA, United Kingdom, or Switzerland, applicable data protection laws may provide you with rights to access, correct, erase, restrict, or object to the processing of your personal information and, in certain circumstances, to receive your information in a portable format.

You may also have the right to withdraw consent at any time where processing is based on consent.

You may lodge a complaint with the data protection authority responsible for your place of residence. However, we encourage you to contact us first so that we may try to address your concerns.

12. Third-Party Websites and Services

Our Site may contain links to websites, applications, platforms, or services operated by third parties.

We are not responsible for the privacy, security, or content of third-party services. When you leave our Site or interact with a third-party service, that third party's privacy policy and terms may apply.

We encourage you to review the privacy policies of any third-party websites or services you use.

13. Children's Privacy

Our Site and services are not intended for children under the age of 18.

We do not knowingly collect personal information from children for the purpose of marketing or selling our products directly to them.

If you are a parent or legal guardian and believe that a child has provided us with personal information without appropriate authorization, please contact us so that we can review the request and take appropriate action.

14. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security of personal information.

You are responsible for maintaining the confidentiality of any account credentials associated with your account and for notifying us if you believe your account has been compromised.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, technology, services, or applicable legal and regulatory requirements.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

Where required by applicable law, we may provide additional notice of material changes.

16. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:

NovaLune Beauty
Operated by: Shenzhen Wurenchi International Trading Co., Ltd.

Company Registration No.: 91440300MAKCF5HR9L
Email: support@novalunebeauty.com
Tel: 17609201574
Address: Room 208, No. 2, West 2nd Lane, Tiegang Community, Xixiang Subdistrict, Bao'an District, Shenzhen, China

When contacting us regarding a privacy request, please provide sufficient information for us to identify your request and, where necessary, verify your identity.